PRIVACY POLICY
Effective Date : 10-01-2025
Last Updated : 10-17-2025
This Privacy Policy (“Policy”) describes how Furniture of America, Inc., doing business as FOA Group (“Furniture of America,” “FOA,” “we,” “us,” or “our”), collects, uses, discloses, and safeguards personal information through our websites, applications, online stores, and related services (collectively, the “Services”).
By accessing or using our Services, you acknowledge that you have read and understood this Policy and agree to its terms.
1. Information We Collect
We collect personal and non-personal information in the following ways:
A. Information You Provide
We collect information you voluntarily provide, including but not limited to:
-
Name, company name, and contact details (email address, phone number, mailing address)
-
Account login credentials
-
Billing and shipping addresses
-
Payment details (processed securely through our payment processors)
-
Business licenses or resale certificates (for dealer or B2B registration)
-
Order history, preferences, and communications with us
-
Product reviews, testimonials, or uploaded content
B. Information Collected Automatically
When you visit our website or interact with our Services, we automatically collect information such as:
-
IP address, browser type, operating system, and device identifiers
-
Referring URLs, pages visited, time spent on site, and other usage data
-
Cookies, pixels, and similar tracking technologies (see Section 4)
-
Location data, if your device or browser settings permit
2. Purpose of Collection and Use of Information
We may use your information for the following lawful purposes:
-
To provide, operate, and maintain our Services
-
To process and fulfill orders, payments, and returns
-
To verify retailer or business accounts
-
To communicate with you regarding orders, inquiries, and account updates
-
To provide customer service and technical support
-
To personalize your online experience and recommend products
-
To send marketing communications, promotions, and newsletters (if you opt in)
-
To monitor site performance and analyze usage trends
-
To detect, prevent, and investigate fraud or unauthorized activities
-
To comply with applicable laws and legal obligations
We will not use your personal information for any purpose materially different from those stated above without obtaining your consent.
3. Disclosure of Information
We may disclose your information in the following circumstances:
A. Service Providers and Partners
We may share data with trusted third parties who perform functions on our behalf, including:
-
Payment processors
-
Shipping and logistics partners
-
IT and website hosting providers
-
Marketing and analytics platforms
-
Customer service vendors
These providers are bound by confidentiality and data protection obligations.
B. Legal Compliance and Protection
We may disclose information if required by law, regulation, subpoena, court order, or government request, or if we believe disclosure is necessary to:
-
Protect our rights, property, or safety
-
Prevent fraud or illegal activity
-
Enforce our terms of service or other agreements
C. Business Transfers
In the event of a merger, acquisition, asset sale, or similar corporate transaction, your information may be transferred as part of the transaction. You will be notified of any material change in ownership or use of your information.
D. With Your Consent
We may disclose information to third parties when you authorize or request it.
We do not sell personal information to third parties.
4. Cookies and Tracking Technologies
We use cookies and other tracking technologies to enhance your browsing experience and improve our Services.
Cookies help us:
-
Remember your preferences and login sessions
-
Analyze website traffic and performance
-
Deliver personalized marketing and advertisements
-
Detect and prevent fraud
You may modify your browser settings to block or delete cookies. However, disabling cookies may affect certain website features and functionality.
5. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect personal information against loss, misuse, unauthorized access, disclosure, or destruction.
These measures include secure servers, encryption technologies, limited access controls, and staff training.
However, no system is completely secure. We cannot guarantee absolute protection of information transmitted over the Internet.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, comply with legal obligations, resolve disputes, or enforce agreements.
Retention periods may vary depending on the type of data:
-
Account and transaction records are kept as long as your account remains active and for a reasonable period thereafter.
-
Log and analytics data may be retained in aggregated form for business analysis.
When information is no longer required, we securely delete or anonymize it.
7. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights regarding your personal information:
-
Access – Request a copy of the information we hold about you
-
Correction – Request correction of inaccurate or incomplete information
-
Deletion – Request that we delete your information, subject to legal exceptions
-
Restriction – Request limitation on the processing of your information
-
Portability – Request a machine-readable copy of your information
-
Objection – Object to processing, including for direct marketing purposes
-
Opt-Out – Unsubscribe from promotional communications at any time
To exercise these rights, please contact us at info.ca@foagroup.com. We may need to verify your identity before processing your request.
8. Children’s Privacy
Our Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will promptly delete it.
9. International Data Transfers
We operate within the United States. If you access our Services from outside the U.S., please note that your information may be transferred to and processed in the U.S., where data protection laws may differ from those in your jurisdiction.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The updated Policy will be posted on this page with a revised “Last Updated” date.
Material changes will be communicated by notice on our website or by email when applicable. Continued use of our Services after updates constitutes acceptance of the revised Policy.
11. Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Furniture of America, Inc.
Email: info.ca@foagroup.com
Mailing Address: 20300 Business Pkwy, City of Industry, CA 91789 USA